eLearning Marketplace needs brand identity

OpenSesame

Brand Personality: Clear, Efficient, Intelligent, A hint of edge

We are a team with a background in online learning and web based software looking to rock the boat in the eLearning world with a new concept for creating high quality eLearning courses aimed at the corporate market (vs 5min.com, Youtube, etc which is aimed more at individuals).

We are motivated to create something awesome to advance peoples lives and careers through access to engaging, interesting, and relevant online courseware.

Employees
Current and prospective employees of OpenSesame who will be proud and exited to wear the company logo

Community Members
eLearning Course Developers - Instructional Designers, Business Consultants, and others who create online training courses aimed at corporate customers.

Corporate Training Managers who buy eLearning courses for their employees - Typically HR or Business Development people in medium to large size companies

Deliverables:
word mark
symbol
corporate colors

Overview:

Looks good in color and black and white

Modern clean clear feel

Bright and Cheerful

Word mark (font treatment) with a character symbol that can be used in conjunction or independent from the word mark.

We would like to use an Owl as the character symbol. The owl should be a full-color illustration or rendering that can be used in various circumstances and should work well in 2D or 3D. The owl should be friendly and accessible. Not overly cute. Not overly scholarly. Not overly predatory (Clear, Efficient, Intelligent, A hint of edge)

Potential Concepts / Ideas (NOT REQUIREMENTS)
Owl with speech bubble containing OpenSesame and Speech Bubble with OpenSesame can standalone without the Owl.

Loveable superhero like owl