Completed contest

Eco/Green High-End Product Logo

Ultimate Cloth needed a new logo design and created a contest on 99designs.

A winner was selected from 925 designs submitted by 210 freelance designers.

925
entries
210
designers
1
winner

How Ultimate Cloth started their logo design journey

Summary

We are a company with a cleaning product that is the most effective, eco-friendly cleaning cloth on the market today. This is not a cheap microfiber – it is a High End product made from a unique, patented technology. We are the wave of the future in the cleaning industry. Our products are revolutionary containing no chemicals and clean effectively with water only.

We would like our logo to represent that our product is not only GREEN/Eco-Friendly (organic feel), but also a high end product that appeals to both women & men.

Please be sure to read our full brief so we don’t waste your time.

Ratings System:
2 star and below - not really what we’re looking for.
3 star - getting closer but need revisions or a different take on your
design
4 star - design is being considered
5 star - We really like the design and will make the final selections from
these.

With all of our 'wants' and 'don't wants', we need to stress that we are really open to your original ideas and will keep full communication going through the whole process.

Due to a great response, we have now decided to guarantee this contest. Please keep the creative ideas coming.

Company name

Ultimate Cloth

What inspires you and how do you envision the design for your business?

We are a company with a cleaning product that is the most effective, eco-friendly cleaning cloth on the market today. This is not a cheap microfiber – it is a High End product made from a unique, patented technology. Our products are revolutionary containing no chemicals and clean effectively with water only.

We would like our logo to represent that our product is not only GREEN/Eco-Friendly (organic feel), but also a high end product that appeals to both women & men: This product is used in all home/ commercial cleaning as well as total vehicle detailing (auto, RV, boat, motorcycle, aviation).

In exploring words that seemed to fit for the feel of the logo, we came up with the following: clean, classy, possibly stylized, professional, contemporary, high end, organic & eco-friendly/green.

We are looking for design of 3 separate components that will be used together in most cases, but also have the potential of being used (branded) standalone depending on the application:
- Brand Name (main component - should be dominant): Ultimate Cloth
- Graphic: something that conveys what our product offers (organic, classy (high end), simple, eco-friendly):   - nothing with a 'heavy' feel. We don't want to limit your creativity - We are very open and look forward to seeing your great ideas.
- Tag line (will not be used on all media – so please show logos with & without the tag line): 'Simple. Green. Effective.' Colors: At this time, we're somewhat partial to blues (concept of water) & greens (eco-friendly).

Fonts: Clean and streamlined - no serif fonts -more 'helvetica' types.  Open to caps or lower case or combination – we’ll know it when we see it. No feminine or cursive, retro or cartoonish please.

For more information about our product please visit our website http://www.ultimatecloth.com. Please be advised that our current website is not the look we are going for - we will be looking to 99Designs to help us update our site as soon as our logo winner is chosen. We will be also looking for a re-design of our packaging, banner and business marketing materials.

Wants

- BRANDABLE - unique look - not generic to be confused with so many others
- Organic, professional, classy, contemporary
- Logo must work in all formats for many media outlets: from business cards to full banner displays (ball caps, website, t-shirts, packaging, etc.) Meaning we will obviously need vector format

Don't want

- 'cartoonish'
- Clip-art
- cursive or feminine fonts
- feminine look
- trendy
- generic
- JUST ADDED: No Initials of Ultimate Cloth in the graphic

Custom package

$489

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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