I am an experienced business builder launching a service product into a very competitive market with a goal of creating exposure and recognition of a brand. I want a company that is respected for it's character, professionalism, and customer care. We want to be memorable, but not in a cartoon-like way. We want to communicate trust, friendly, experience, respected, and reliable.
The target audience is 80% business to business. And 20% direct consumer target. The specific groups are industry vendor servicers, large financial institutions, and real estate professionals, as well as direct to consumer. The current market has plenty of competition, I am targeting contacts and relationships I have worked with for over 20 years, but not selling this particular service. The emphasis for our customers will be knowledge of their market and a professional, capable team.
Logo should be distinguished, clean, professional, memorable, and fresh.
You can be creative, avoid cartoons, and scroll like type face. I prefer simple, bold
Colors: like pure rich colors, blue, red, black, with white, yellow for contrast. Will certainly consider other combinations, this is where I look to your design abilities.
The uses will be Logo, Web site, branding, cards, stationery, marketing materials, and media
I will be checking submissions daily and providing feedback. Thank you!