Drenched fitness - we also have DrenchedFitness.com
My wife and I are starting a group exercise fitness studio in an area with a lot of fit and fairly wealthy people that want to stay in top shape. We want the logo to be edgy but "hip". Something that makes you feel you are at the cool place to be. This would typically be something simple and classy, but eye catching. It should also be punchy or sporty in style, since the name intends for you to feel althletic and in shape. The Nike, Adidas, Reebok and Puma brands do this well.
The audience will be fit and slim, young or middle aged suburban dwellers. Think "wealthy hot moms" who go to the gym everyday after dropping the kids off at school. Most will be women, but there will be men too. They want to get a hard workout making them feel sexy after walking out of the store.
Colors should be bold. I like red, gray, silver, but feel free to experiment. Yellow could work in the right type of logo.
Design should be simple, and easy to read.
The design should transfer well to a T-shirt.
Feel free to add tag lines you might think of.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo