Down the stretch they come, thunder of hoofbeats, smell of roses

Horse Racing Fan Shop

I eat, sleep, live, dream, invest in and am passionate about the Industry and Sport of Horse Racing. The site that we're set to launch is to be THE merchandising solution for the Horse Racing Industry. Main products will be apparel initially but ultimately a complete online store of horse and horse racing related products.

Target market is anyone internationally who's a fan of horses, horse racing. The sights, the sounds, (we'll avoid the smells), the pageantry and excitement of a day at the races.

A majority of business with horse racing fans is now conducted remotely other than big race days. Internet and simulcast wagering/betting allows horse racing fans to watch races globally from the comfort of their home or favorite sports bar. Unfortunately that leaves them with no opportunity to demonstrate their fan allegiance to a track, horse, big race day event as they're not local to the track gift shop. The Horse Racing Fan Shop has partnered with Racetracks coast to coast to create a first of it's kind national merchandise store for Horse Racing fans (Flat, Jump and Harness Racing).

Target customers are; domestic online horse racing fans, international horse racing fans, the Tracks themselves for VIP and promotional purchases, general equine enthusiasts.

Looking for a wow logo and brand image that conveys the excitement and passion inherent in Horse Racing. An image that conveys the pride and rich history of the sport in a fresh modern visual. Running horses as well as Harness racing.

The image that accompanies the brand name should be capable of standing alone as an iconic symbol for the site.

The image now uploaded is some of what we've had but we're not thrilled with it. Some of the ideas submitted are very good. Maybe take what we've started with and make it more exciting or a more exciting version of something similar.