Great work...a pleasure to work with.
How Solomon Hykes started their logo design journey
Who we are
We are bunch of Silicon Valley dreamers, who think technology doesn't have to be complicated. It doesn't have to get in the way. Our message could be: "we are tech gurus - so you don't have to be". The mechanical hands in classy silk gloves. We love Apple and Heroku, because they put great technology at the service of a simple and clear user experience.
What we do
The web is the future of business - but why does it have to be so complicated? Startups and small businesses around the world want to run their software on the web - but they don't want to deal with servers. Installing and configuring servers is complicated, expensive, and a waste of their time. That's where we come in.
dotCloud offers an island of simplicity in an ocean of complication. Deploy any web software, in 3 clicks. No command-line configuration. No all-nighters reading cryptic documentation. It's just like the iPhone app store - but for servers.
We will eventually redesign our website around the new logo - let us know if you're interested.
Tell us a bit about who you are and the people you reach
We are targeting web startups and small businesses around the world, who have a need for web technology but don't want to deal with the complication. They are reasonably tech-savvy but can't afford a full-time sysadmin.
They are highly receptive to style, esthetics and simplicity.
We need a logo which conveys our message of simplicity. It's a technology service that is innovative and powerful, but most importantly it's *simple*.
So far we have used blue & white combinations, but that is not an absolute requirement. The logo should work well on a light background.
Other than that, we have no particular expectation - be creative!