We are an e-commerce platform that sells a specific category of chemicals called "fine chemicals" (see definition below) to research labs, universities, pharmaceutical companies, agricultural companies, and even to individuals. We are disrupting a traditional market that, to date, has been very fractured with many many buyers and sellers. We are a one-stop shop that makes buying simple, reliable and fast. We save buyers TIME and MONEY by removing the need to shop on many different sites for both research and buying purposes.
We sometimes compare ourselves to the Zappos of fine chemicals.
Our customers will be global.
Our goal is to make the e-commerce site (currently being built) clean, simple, intuitive, professional and add value to the buyer by offering comparisons and product suggestions. We want our logo and branding to follow this philosophy however we are not opposed to an element of fun or whimsy as well.
While many buyers are researchers and scientists we want the logo to reflect that we represent a new way of transacting...a customer focused, innovative approach to buying fine chemicals. The imagery that the name ChemAladdin evokes (Aladdin's Lamp, magic, mystery, excitement etc) is something that we would like to have reflected in the logo design ...perhaps juxtaposed with the real world of research and science.
We are excited to see what kind of creativity we may see in our new logo. Please let me know if you have any further question or need any clarification.
Definition of Fine Chemicals