We would like a simple and clean logo that has a modern, high-tech and progressive flair, but is also friendly (not too staunch or militaristic looking).
The logo design should include:
1) an icon/symbol (such as Nike's swoosh logo, AT&T's globe logo, etc.).
2) the company name in a wordmark of some type.
We would prefer that the icon be something that can be used with or without the wordmark. The icon may be built into the wordmark, but should also be able to be printed by itself without the company name if needed (see examples attached). Burgundy is our preferred color of choice.
Required File Formats:
Vector/Line Art - .ai (in 1 or 2 spot colors & another version in CMYK)
Raster Art - .jpg and layered .psd (in RGB)
We will also need to know what font is used for the company name in the wordmark, so that we can use the font on other media where we want to keep continuity with the Kalos, Inc. wordmark.
We would like to see how the logo looks against a dark burgundy background as well as on a white background.
Please do not use stock images, photos or clip art in the logo. We want the logo to be highly professional and do not want it to look like something designed in MS Word or Paint.
We tend to prefer sans-serif fonts, but that is a preference not a requirement. No grunge fonts, please. Fonts should be clean and simple.