Designer Challenge: Marketable yet professional logo

CNA Test Coach

I brand leading professionals as experts in their field online.

I do not "carry" clients - I only joint venture with 50/50 partners. Meaning, each project isn't a paycheck its an ongoing business.

I have a lot of projects! Some are crazy cool others are run of the mill. I need someone to focus on the creative so I can focus on high priority strategy and gaining new partners.

I work fast. I know what will work and what will not.
My dream designer understands that their designs needs to be cohesive with my marketing.

http://www.cnatestcoach.com. (Hosting has been shoddy of late and I am in the process of moving hosts.) Its a basic website but I like the color scheme

The site is set up as a free, reference and informative site about the Certified Nurse Assistant career and the certification test. There will be a study guide available as a pay for ebook

Target audience:

Those looking for information about the above subject and those who are looking to study for the test

Clean, smart, likable, design. Not too cheeky not corny. This is a logo that makes you feel happy and cared for. One that doesn't annoy you when go back to visit it over and over. A logo that you trust and can learn from. I combination of your favorite teacher and your best friend

CNA has to be in caps . Any font needs to be easy to read, not chunky,

The "expert" is a woman with dark brown/black shoulder length puffy hair. If you want to use her in the design. She cares about her CNA hopefuls and wants to help them all that she can.

I would like to see some design with a "coach" some without.

Maybe a woman in scrubs with a whistle? The whistle could be used for title pages.

And some other ideas too, guys.

THANKS!!!