I want a modern logo that focuses the on the word CARMA, even though the name of the business is easyCARMA (one word). I'm fine with two different fonts or some other artistic way to differentiate the words (i.e., bold letters), but those words must be connected together in some way.
Please follow these ideologies when designing our logo: (1) less is more and (2) simplicity is the ultimate form of sophistication. On the flip side, I don't want something that is boring, stale and/or plain. I just don't want something too distracting or busy. A unique graphic or icon is cool, but a logo without one is OK too.
I also have an affinity for negative space and geometric patterns/shapes in logos. If you can incorporate those design aspects, great, if not that's OK too. I'm open to any new or modern designs.
I have attached two files:
+ Old CARMA Logo - I don't want the new logo design to look too similar to our old logo, specifically, I want the center horizontal line in the middle of the letter A to be in in the new logo (however that center line in the middle of the the A could have a unique design element if wanted, i.e., slanted or thinner then the rest of the font, etc.)
+ Google Venture Logo - This is my favorite new logo of 2017. If you can do something similar, it would stand out (however, I'm open to all ideas and themes).