imanb got their new logo design by running a design contest:
Design a Logo for a 1920's Speakeasy Lounge
Check out imanb's Logo design contest…
maybe est.1920 or Toronto? Maybe Bar & Lounge? keep it simple! more simple the better
Bar & Nightclub
à toi is an upscale lounge featuring a speakeasy-style 1920’s Paris setting (think Midnight in Paris), targeting 28-35 year old women who go out regularly and want to be treated well. It is primarily a bar, with a very limited food selection of dry items (nuts, cheese platters, trendy pickled goods). The lounge includes a number of differentiators, matching trends in New York and LA. These include a non-descript entrance, an unconventional location and building, a secret room with invitation-only access, occasional live entertainment (burlesque, singers, Tarot reader) and dedication to a specific music format, in this case, acoustic chill covers of popular music and sometimes jazzy 1920’s hits. There are also a number of character-based elements to the experience. The servers are performers. Within the lounge waiters have back stories that represent them as the pre-success version of 1920’s era artists, like Ernest Hemingway. They don’t proactively discuss their backgrounds, but the information does occasionally come into play in a surprise fashion. Finally, the name à toi comes from the french for “to you”, more colloquially, “it’s your turn”. The implication being that we built it, now it’s up to you to enjoy it. à toi...
Other color requirements
I love the use of gold? Red is love? What is french? Simple simple simple.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
imanb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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