Silver Crest got their new logo design by running a design contest:
Design A Logo That Senior Citizens Will Love
Check out Silver Crest's Logo design contest…
Accounting & Financial
Supplemental health insurance for seniors aged 65 and up. Target audience is retired, has adult children graduated from college, is active on social media like Facebook. Please consider the consumer's eyesight when creating (Certain colors and fonts are easier for them to see. Contrasting background to foreground, sans serif fonts are best, they have trouble seeing blue-yellow colors.) We stand out from the competition by offering face-to-face meetings, while the competitor speaks to a call center. We build long lasting relationships, while competitor has none. The major selling point is that Silver Crest offers a consultative approach to Supplemental Healthcare Insurance, and will hold the customer's hand, guiding him or her through confusing and complicated healthcare matters. Hoping to present a distinguished, professional, appearance. Playing off of the name, Silver Crest (family crest variation may be an option? A blue jays feather tuft of hair (similar to the Blue Jays baseball team) and/or mountains, mountain crest. A unique symbol-made up or a variation of a real image. Another route could be armor, because insurance protects you. Go wild and creative, off the wall...we can always tone down or change later. Thank you!
Logo types to explore
We would like an easily recognizable logo that speaks to the older audience. Don't think of the stereotypical grandma in a rocking chair, the Baby Boomers want to look and feel young, they love talking about their grandchildren, they exercise and do yoga, zumba, golf. We would like to do for health insurance what Geico did for car insurance. Not so much humorous, but a unique way of perceiving it; a national brand that elders identify with and trust. Much like a "cool older brother or sister" they admire and turn to. Older people do not see themselves as old, and this logo should not either. Let's put some sexy in senior healthcare insurance. Can't wait to see your ideas! Thank you!
Every design category has flexible pricing for all budgets. Logo design starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Silver Crest collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Greg came up a clean, sharp logo for my project that had the added benefit of contributing an iconic brand image. Extraordinarily useful, all round. He's responsive, fast, and hard-working. I hope we can work together again!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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2 days ago | 18 min read