How Lori Kilpelainen started their logo design journey
Middle aged woman living in California - Married with 4 children - I have been home schooling my children for 10 years+. I understand the process of home schooling and that dedicated parents can substantially improve their children' s education and life skills.
My concept of home schooling is;
- Parents can easily be taught to educate their own children.
- Their children will be educationally superior and more apt to succeed in life.
- We educate by structured curriculum, everyday experiences, travel, classic books, life lessons.
-Home schooling frees up time
Tell us a bit about who you are and the people you reach
The home schooling market is rapidly expanding worldwide. Alert parents are rapidly becoming disenchanted with government schools.
Our target audience are Mom's (parents) about 25 to 40 years old with concerns about the lack of values and inferior educational effectiveness of public schools.
Parents who have pre-determined that they want their adult children to assume a respectful, honorable and leadership role in life and in society.
Parents who are determined to assume a vital role in their children's development and not rely upon society at large.
I may possibly apply this logo edgewise on a business card or use it as a banner across the top of a web page.
I may want to cock or angle the logo several degrees and place it throughout print copy.
Within reason, the logo must be clear, legible and effective when reduced and enlarged.
Although color is important, the logo must be clear, legible and effective when printed or faxed in black and white.
I don't want a logo that is overly symmetric or corporate.
I don't want various clip art images pasted together to make a logo.
FEEDBACK RECEIVED FROM OUR MARKETING ADVISORS REMINDS US THAT THE CHILDREN'S AGE OF OUR TARGET AUDIENCE RANGE FROM PRE-SCHOOL THROUGH HIGH SCHOOL.
CAN YOU MODIFY YOUR DESIGNS SO THAT THEY APPEAR LESS PRESCHOOL AND MORE ACROSS THE AGE RANGE.