How hiertamoffett started their logo design journey
Who are you known as?
Anchor Ranch Farm
Tell us a bit about who you are and the people you reach
We are a small family farm in the Willamette Valley of Oregon raising healthy animals (pigs, poultry, cows, kids, etc.) on open pasture as well as growing specialty crops (tree fruits, berries, nuts, mushrooms) naturally without chemicals.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Like the bird shape coming together, growing/building out of dots
All fits together to make a unified whole (but don't like the font)
Incorporates the meaning of the words into the design
Memorable, "handmade" pops out
Memorable, somewhat nostalgic? Feelings of work, productivity.
Memorable but we like this somewhat less than others
Bike image is a nice style, somewhat nostalgic, wholesome, bike=healthy (healthy food in the cafe?). Font is too small.
Cat/lettuce image is a nice visual mnemonic for the brand
Deer/dog joined together is a nice visual mnemonic for the brand
Design of the pear comes together from multiple parts, feelings of unity and growth
We have envisioned a logo with an oak tree (next to the farm house we have a large 200 yr old oak tree which is visible on the horizon from far away) and an anchor, somehow fitting together with the anchor formed from the roots of the oak. But we are open to new ideas that differ from that. We welcome color in the logo, but it needs to look good printed in black and white. We like somewhat minimalist designs that are not "too busy". We want people to be able to see our logo on a T-shirt at a farmer's market and know it's us, without having to read fine print. We will also be printing the logo in black-and-white on product labels required by USDA. Our customers are people who care about healthy natural food, humane treatment of livestock, environmental sustainability, and supporting small family farmers. We provide good value but not the lowest cost. We do not want to show any representations of animals in the logo because we do not want customers to get the idea that we have something available that we might not at any given time.