Design our funny & creative (but corporate) culture change logo!

To get there

Name purpose:
This name comes from the combination of one of the four corporate values (collaboration) and the cultural transformation that we are living.

Business purpose:
We are about to launch our corporate culture change project for our employees from the area of Organizational Transformation & Human Resources. The company we work for is VisaNet Peru (http://www.visanet.com.pe), which is a strategic ally that promotes the growth of the country's businesses, facilitating a more agile and secure commercial activity in the financial market (we are Visa partners in Peru).

Our objective is the constant development of innovative tools and solutions that allow businesses of different magnitudes to accomplish their objectives.

Culture change purpose:
Actually, we are going through an organizational transformation that needs a cultural transformation oriented to the innovation of each employee. For this reason, the challenge of this cultural transformation is to inconvenience the comfort zone.

The name + logo have to contribute to the success of the change management projects: 360° company culture, values, soft skills, etc. We are changing our way of working, it is more a change in the way we connect and socialize within the organization as a employees, and this will have an impact on our business.

By now, we have had developed some initiatives in an insolated manner, that’s why the employees don’t feel identified with it. For that reason, we want to create a hole identity for this transformation that all our collaborators can know about it, feel part and join it. This logo will be used for all the future internal and external (PR) campaigns about this topic.

This cultural transformation is based mainly on 4 characteristics: dynamic, integrative, communicative and full of learning.

Main colors:

(1)
PANTONE 300 U
CMYK 100,52, 0, 0
RGB 0, 111, 186
HEX 006FBA

(2)
PANTONE 123 U
CMYK 0, 40, 100, 0
RGB 250, 166, 26
HEX FAA61A

Secondary colors:

(3)
PANTONE 3115 U
CMYK 84,0, 18, 0
RGB 0, 181, 209
HEX 00B5D1

(4)
PANTONE 192 U
CMYK 0,82, 37 0
RGB 240, 86, 116
HEX F05674

(5)
Pantone 2089
C67 M80 Y0 K0
R123 G57 B214
# 9363CC

(6)
Pantone 362C
C78 M0 Y100 K2
R84 G183 B72
#54B748

Be disruptive! Play with the typography and the colours!

Logo tips: We want a logo that is fun and provocative. Important: Play with these two words: together and to get there (look my example).

VisaNet Peru logo has the colors orange and blue, but we are open to other colors. We want appreciate a lot creativity, so be creative! We love logos that are simple but communicate a lot. We will be in internal and external campaigns (PR) so it have to be used in digital channels.

I will give you some key words: innovation, customer centric, business, transformation, disruptive, digital, challenge, change, reset, together, skills, agile, mindset, collaboration, curiosity, culture.

And finally! We really liked the idea of the rubik's cube as a support for the logo because it represents constant change, twist and movement. But it's just a suggestion! We accept more proposals!