design a FRICKIN AWESOME logo for an INNOVATIVE cabinet firm

Schafer Houston - Cabinetmakers

We are a superior and elite level company specializing in quality (not crappy shit) work in residential woodworking, such as:
- custom cabinets
- custom countertops
- solid/hardwood furniture

We control the whole process, design, build and install, to ensure the best damn product.

- north america
- home owners
- renovators
- 30 - 55 years old
- middle to high income
- people with discriminating taste and style

Logo should focus primarily on a wordmark of the name, "Schafer Houston", secondarily focusing on the word "Cabinetmakers".

A "initial graphic" of the letters "S" and "H" could be experimented with.

Logo should be:
-classic
-elegant
-professional
-rich
-simple
-minimalist

Creative symbols representing the work we do will be considered as long as they accompany the above name.

All classy color combinations will be considered but we are currently partial to a rich blue with a suitable accent color.

Logo should work as full color, one color and black & white.

Logo should not be:
-complex
-too detailed
-do not use a graphic of a saw... no saws... use a saw and be ELIMINATED

Final files should be editable AI or EPS with appropriate fonts.