We already have a bag design contest going, which is on hold, till the log is worked out, then the logo will be applied to the bag we choose. Here is some more brief for the logo-It is important to manipulate the words to accomplish the following goal. The important part of this is, “delicious” and not “dirt.” If you make both words the same width, you’ll see a giant “dirt” compared to a smaller, “delicious.” It needs to be the other way around. As the modifier, Delicious is the important word. Dirt is the obvious one. It can be smaller visually. Of course it’s dirt. Anyone can see that. We’re saying this stuff is delicious and that’s why it’s worth remembering.
It needs to look organic - if that’s even a thing. What separates us from our competitor is the fact that it’s Certified Organic. So whatever that looks like needs to be represented in the DD logo. My last sentence brings up a point. Resist the temptation to shorten it to initials. Double-D has connotations that will only distract from the Delicious Dirt brand. We want it to be viewed like food. So use food logos as a jumping off point. It’s delicious just like food, so we need a logo that looks like food.
It must not be overly complex. It has to work in positive, negative, monochrome, greyscale, full colour, 3D, etc. So resist the temptation to make the beauty or distinctiveness dependent on full-colour or subtle dynamic treatments. It has to work embroidered on a shirt in one colour.
We would like the file in illustrator