We don't have any visual identity yet - so everything is wide open. Colors, imagery, etc. IT'S ALL UP TO YOU! :)
***CHECK OUT THE ATTACHED AWESOME BRIEF WITH MANY GREAT EXAMPLES that will be useful to you in many projects, company/site description, ideas and more info!!!***
*Empowering, bold, fun, different, smart, clean, fresh, "responsibility and making a difference made easy"
*Not too touchy-feely or hippie/alternative-want this to have broad appeal, not just for the super socially-conscious people
*I included lots of examples so you'll have a great idea of what I am seeking
*I’m not sure which word to emphasize – “buy” or “impact” ?????
*Don’t be too focused on “green” – that will be one aspect of site, but there are many other aspects
*I don’t want some overused, generic, cliché, cookie-cutter crap like swirls or boxes that could apply to anything. I want something creative and clever that looks like it was designed specifically to communicate both buying and empowerment/making a difference/making informed shopping decisions
*Usage: Primary usage will be on 1) web site (probably white background) and 2) on stickers/signs at businesses and on business web sites (i.e. yelp.com stickers) (on boldly colored or black background)
*Should have space for tagline: Know where your money goes!
* .com at end (small), (.com in vertical text could be one option)
I would like to see:
* Color version that can be on a dark background
•Optional: B&W version
Feel free to email me: firstname.lastname@example.org