We are Hank. We want to be the leading Toronto-based creative, production, design and animation studio. We have roster of award-winning editors, directors, animators and effects artists, Hank will create and develop work for advertising, broadcast, film, and interactive projects.
Our personality is strong, dynamic, cool and confident. Our direct competition are companies like these:
We want to stand out amongst them with a logo that shows our strengths. Our TAG line : BIG IDEAS & CREATIVE PRODUCTION.
We want a logo that has the strength of of the Apple or Coca-Cola logos; people will recognize the logo immediately upon seeing it when watching movie or documentary credit openings.
Our target audience are creative and art directors at agencies across North America. We also want to target television broadcasters and television production companies to do opening credits.
We are looking for a logo that represents our creative production studio, HANK.
Our tagline, BIG IDEAS & CREATIVE PRODUCTION should be incorporated into the logo treatment.
While we don't want cartoons or characters (we want it to look cool and sophisticated, not childish), we like how Superfad has incorporated the rabbit and the dangling carrot into their logo
The typeface should be bold and easy to read.
Would prefer both a layered .PSD file and a print file format .ai (CMYK)
No stock or clip art in the logo please.
Please see attached material for reference on what we think rocks.
We will rate the logos with the following star rating (thanks for helping us with this feedback):
1 star - Missed the mark. Not what we are looking for.
2 stars - Needs more work. This is either too corporate or too dated.
3 stars - Good concept but needs to be polished.
4 stars - Solid concept! Like the logo! Can it stand out more?
5 stars - Nailed the concept & made the final cut! Love the logo!