Completed contest

Creative Logo Needed for Nutrition Products Company

hokiewill needed a new logo design and created a contest on 99designs.

A winner was selected from 103 designs submitted by 20 freelance designers.

103
entries
20
designers
1
winner

How hokiewill started their logo design journey

Company name

Tandem Nutrition Systems

Overview

We manage a pre-natal and post-natal nutrition products business and would like a logo that represents our products and our company. We sell healthy products like bars, shakes, drinks, and chews to pregnant women and new mothers and will place the logo on our products as well as on our web site. Our system allows our customers to purchase a monthly supply of our products and we auto-ship a monthly supply throughout pregnancy and several months after birth. Our customers get to select any 2 items shipped from their monthly supply, to meet their daily nutritional needs.

We provide a clear and trusted nutrition system designed by nutrition experts and mothers specifically to meet the needs of pre-natal and post-natal women and their babies. Our clients know our products as: Healthy, Fresh, Natural, Convenient, and Portable.

In addition to nutritional product support, customers who use our system receive relevant and timely information about their pregnancy or new child as well as money saving offers that help them during this unique time in their lives.

Tandem Nutrition Systems delivers peace of mind.

Working Brand Name
Tandem Nutrition Systems (also known as "Tandem")

Working Tag Line
Mother Baby Nutrition

Tell us a bit about who you are and the people you reach

We are targeting the 16,000 women in the United States that become pregnant each day (most of whom are busy, working, or on-the-go) and provide support to them through to their post-breastfeeding period. Our logo should be stylish and elegant (not cartoonish) and want to evoke a feeling of quality and peace of mind for expectant mothers who are looking for healthy, nutritional products for themselves and their babies.

Companies that offer similar product offerings can be found at:

http://www.nutrabella.com/foods/nut_info.html
http://www.drinks7.com/products

Requirements

I'm looking for a logo to represent our company and is a combination of both an icon and company name ("Tandem"), as well as includes our Tag Line: "Mother Baby Nutrition". A good icon example can be found on the web site for http://www.nutrabella.com.

I'd like to use colors that are fresh and healthy (no primary colors like Red).

The logo should be gender-neutral and can incorporate illustrations of heart shapes or animals like bunnies or teddy bears. Due to our theme of 2's (the company name Tandem, choosing 2 products to consumer per day), I'd like the logo/illustration to play on this element -- If you use icons, shapes, or animals consider one larger than the other (signifying mother and baby). You can see an example of this on the products at: http://www.calm-your-screaming-baby…colic.html

Feel free to experiment with the icon and colors in the logo, but I do not want the logo to look cartoonish. It should be simple, clean, and bold enough to stand out and represent a healthy, fresh, and trusted option for pregnant women.

This logo (icon and company name) will go on product packaging, business cards, marketing collateral, web site, letterhead, apparel, etc so will need to be designed to fit accordingly.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .png/.jpg and layered .psd (RGB)

Custom package

$500

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