In the contest, lightgreen was responsive and balanced his own creative ideas with the directions given. Happy that I got a chance to work with this designer and look forward to future interactions
How emotio Co. Ltd. started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Platform business for “Knowledge exchange” among people who shares same experiences .For example, Platform business on which people who has read same books gather, and exchange their opinions on that book.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
- 3 things to convey via Logo
・ Company name as “emotio”
・ Mainstream, and trustable company dealing “Knowledge, and information”
・ Filled with “Sensitivity and emotion” thus makes them enjoy and want to move.
*Current logo image direction is “warmth, and harmony”
- The origin of company name “emotion”
・ Latin launguage of “emotion”＝e(outward)＋motive(move)
・・・From the original meaning of “Bringing mind out from the body,” it transformed to the meaning of “expressing emotion”
- This logo is used only as “Company logo” thus mainly applied to Business Card and Website. “Service logo” will be developed separately.
- How we evaluate logo
・ Stand out among several options.
・ Readability of “emotio”
・ Memorability of “emotio”
・ Achievement of “3 things to convey via Logo”
・ Flexibility to multiple media