Create a unique, traditional logo for WellsColeman

WellsColeman

We do no want our slogan included into the logo.

o We specialize in providing a wide range of accounting, tax and financial consulting services to individuals, closely-held businesses and not-for-profit organizations. We have served several generations of families and their businesses, helping them adapt to ever-changing business conditions.
o At WellsColeman, we pride ourselves on close working relationships with our clients. Since our founding in 1945, we’ve grown into one of the leading accounting and consulting firms in the Richmond area.
o We’re a solid, financially conservative, firm with over 70 years of history in Richmond that prides itself in being proactive, forward thinking trusted advisors (message: solid conservative foundation, yet progressive and adaptive to the ever changing needs of our clientele)
o Our target audience is closely held small to medium sized businesses and high wealth individuals in the Richmond Area.
o We want our logo to express confidence, trustworthiness, sophistication and “freshness”
o Our core values are: Culture, accountability, relationships, and excellence (which make the acronym “CARE”).

o We are a proactive, forward thinking firm with a solid 70 year history of exceptional client service
o We would like to consider a “signature image” within our logo that can stand alone and look good with the logo (a compass?)
o Attached in the next question, you will see our current logo. The things we do not like about it are: too plain, too big, uneven spacing, too long, and too old.
o Attached in the next question, you will see a logo from a different accounting firm. We DO NOT like this logo. It is too abstract.
o Also, attached in the next question, is an example of a design we recently received and we thought they were too “elementary” and “clip artish”. (This image will be uploaded from an adobe file).