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Plumb and Level Accounting

Keeping Your Business Books Plumb, Level, Square and True

We provide business advisory and bookkeeping solutions to home builders, contractors and licensed tradesmen, such as electricians, plumbers, painters and HVAC technicians. Our target customer is often male, although not always. They are often married and their wives share in the decision making especially in the bookkeeping area. These are hardworking people. We are looking for the more progressive business owners who embrace technology in their construction business. They are likely younger, aged late 20's to early 40's. They prefer drinking cold beer to fancy wine. They drive trucks, not sport cars. They do a lot of business in the cab of their truck on their mobile phone. They have integrity and care about the quality of the work they do.

We provide accounting services, bookkeeping, QuickBooks, and tax preparation to contractors. Accounting and tax services are our "product".
Plumb, Level, Square and True are terms used in the construction industry. Plumb means straight vertically, level is straight horizontally and is the name of a commonly used tool, square indicates a 90 degree corner and is also the name of a tool, true means a rectangular element is plumb, level and square on all sides. Checking for all four during the construction process is a sign of quality workmanship. We are indicating to the construction field that we will take the same care in handling the financial books as they take in their own craft.