We are a new web business that needs a logo.
Our business consists of helping users make recommendations to their friends for restaurants, florists, and other businesses they like. If they do it, we help them save money.
We want something positive, cute, but professional looking. Something modern.
We're targeting two groups of people: local businesses, and regular every day people.
The logo needs to be attractive and cute for the regular people, but professional enough to put on a business card when we're conducting sales calls. Nothing cartoony.
We want two things:
1. Our name written in a clean, strong font.
2. We want a pig of some sort included in the logo.
This is about it. We'll provide feedback to ideas we like based on the quality of work you provide.
IT NEEDS TO BE PROFESSIONAL- the key is having something that is clean and modern.
In terms of colors: I'd suggest viewing the palette used on this site (http://www.path.com) and avoiding using the green on the logo. We're open to others, but I'd advocate against pink (again, professional)
Update: I'd suggest submitting a monochrome logo for now. We can work out the colors. I care most about how your pig comes out looking (is it modern and simple?) and how good your typeface is (see facebook, quora, and plancast). A good type face has excellent horizontal alignment. Please keep the letters all in one case or capitalize the Z and P.
One note: the pig can be abstract. This is not a requirement or necessarily an encouragement though. We love Petit Cochon by Picasso.