fundscholar needed a new logo design and created a contest on 99designs.
A winner was selected from 172 designs submitted by 36 freelance designers.
student run asset management
SMF Institute is a non-profit organization that promotes student managed funds--A student managed investment fund is a pool of money which business students invest as a learning experience.
There are currently two major problems:
1) Different student managed funds do not talk to each other. Therefore there is a missed opportunity for synergy and sharing of resourcing.
2) Schools, nor the organizations, promote themselves effectively. Therefore, the graduating students lack the proper acknowledgement by the professional finance industry.
The goal of the SMF Institute is to foster collaboration between student managed funds and to help students transition into the professional finance industry by leveraging their learning experiences.
The branding I really like that helps explain the goal through the image is here: http://www.behance.net/gallery/Firs…ng/5171499
I want it to be simple and modern. Here are the keywords for the personality of the brand:
1) Educational first, Finance second
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