The unique selling propostion for Sleep and Snore Solutions is their lifetime support agreement. For each CPAP machine sold, they provide unlimited lifetime support to make sure that the patient gets the very best night sleep, guaranteed.
The demographic of the target audience will be a 40+ males and females, in Western Australia, typically suffering from one of more sleep related conditions including sleep apnoea, insomnia and related health problems such as Obesity, Diabetes and Heart Disease.
With regards to the written text, I expenct an ampersand (&) will appear better than the word and in the logo.
The logo we are seeking will convey a sense of health, wellbeing and their philosophy of care. It should emphasise our marketing message of holistic care and whilst be eye catching and instantly recognisable, also transfer a sense of calm and tranquillity.
The logo should work on a black or white background if possible, and it would be nice to see some of the universal symbols of sleep such as the moon and stars and ZZZ (snoring) included somehow.
This should be a fun contest and we look forward to some really creative designs!