The idea is to have "Abou Aly" as the mother company or group name with the different operations operating under it. Therefore the focus should be on having a strong identity for the "Abou Aly" brand
The logo should be for the word "Abou Aly" since it is the mother company and main brand.
I prefer to have a logo with a unique font, it should be recognizable through font, colors or design. It could be in 3D
Since the company has different operations (farms, nurseries and marketing fruit), this can be added under or beside the main logo "Abou Aly".
The company and group name would be "Abou Aly", it can be encircled/boxed or in some kind of design with the operation completing the design but with less emphasis on it
For example, "Abou Aly Farms" or "Abou Aly Nurseries", with "Abou Aly" which always has a constant design and the operation just changes. The operation design should also be consistent (in design) along all operations and with the main "Abou Aly" logo.
A simple symbol or design that relates to agriculture next to the wording would probably look good. It could be in a simple design in a box or a circle or in 3D. It should look fresh, sleek and new
The logo will be used on fruit packaging as well so it must be consumer friendly as well. For example "Abou Aly Fruits" might be used as a sticker on the fruit itself or on fruit packaging such as bags or clamshells/punnets
The logo should not contain too many colors, and should blend in well
The logo must represent a well established authentic company with history and tradition in the agriculture industry, but one that is innovative, dynamic and fresh.
It should include and represent the following:
should be Artistic yet simple, no cartoons or too many drawings
Authentic/chique with history yet smart and dynamic
I attached a few logos as examples:
1) A logo with Abou Aly nurseries and a simple design that relates to agriculture, a leaf, and the letter "A" which is used in the family and company name.
2) I like the font used in the Envato logo, as well as the simplicity of the design next to the company name
3) Similar to the Envato logo, I like the Technorati one.
4) Attached also you can find logos of other nurseries and major companies involved in agriculture as a reference. These nurseries/companies do the same job as ours
5) Magrabi, Marti navarro, Pandol and Giumarra are family names as well as company names, just like Abou Aly
6) Carmel - Agrexco and Sun Wolrd are among my favorites. The font on Carmel is unique and recognizable with Agrexco the parent company with several brands like Carmel under it; just like the operations run under Abou Aly.
Sun World has a great overall simple design.
Also please feel free to be creative as I am open to suggestions