Target Audience: High School Seniors
High School Senior Full service boutique studio capturing who you are and creating fine art images.
Why I do what I do: YOU are extraordinary! I believe in real conversations, human interaction, and serving others. I believe that happiness, confidence and success is founded on how you feel. We have the power to instigate and encourage greatness. The more you feel it, the more you believe it, the more you ARE!
Who My Target Client Is:
Charlie is a 17 year old Junior at Frenship High School. She has long blonde hair, gorgeous olive skin and eyes that change from blue to green depending on her mood, the weather or what she’s wearing. She is 5’8” with long graceful limbs, a kind smile and a giving heart. She is quiet, but easily comes out of her shell once she becomes comfortable. She has a contagious laugh. Charlie is part of her Varsity cheerleading team at Frenship, and uses her grace, flexibility and athleticism in ballet at Ballet Lubbock. Although her parents paid for her first three years, she applied and won a scholarship for her upcoming last year. She never takes her parents for granted or their hard work and willingness to provide wonderful opportunities for her and her siblings. She is part of the honor society, serving as the Secretary and is currently in line to be the salutatorian of her graduating class. She has already visited a few of her dream campuses with her father, including Brown, SMU and Texas Tech. She is not sure of what she wants to major in, but she’s leaning towards something business related, so she can get her MBA down the road.
Charlie lives in Orchard Park with her parents. They moved into their exquisite home that her father designed when Charlie was 10. Every room is decorated with images of the kids, the family, her parent’s wedding picture, and their two dogs. Charlie’s mother, Blaire, owns a local boutique, she has a location in Dallas and will be opening a new store in Austin by the end of Charlie’s senior year. She is originally from Seattle where her family owns a beautiful B&B on the ocean. The family frequently visits for holidays and sometimes just because. Her father, Michael, is the owner and CEO of a large architecture firm in Dallas, with the hub in Lubbock and branches throughout Texas. He is a Lubbock native, graduate of Monterey High School, and a Texas Tech alum and benefactor. His parents have a beautiful love story, and moved from his father’s native country of Mexico to Lubbock before he was born. Charlie is daddy’s little girl, and her youngest sibling, Olivia, is equally as precious to him. Olivia is an eighth grader at Frenship, and plays on the junior high basketball team, she is a talented artist as well, and adores her sister. She has sandy brown hair that cascades down her neck in gorgeous loose curls, her eyes and skin tone match Charlie’s exactly. Charlie’s younger brother, Logan is best friends with his Dad, as are the girls with Blaire. He is a lean 6’ Varsity basketball player who is a sophomore at Frenship. He enjoys snow and wakeboarding as a hobby with his best friend Blake. His extreme masculinity is perfectly paired with his beautiful ability to play piano. He has the same striking eyes and skin tone as his sisters’, but has dark brown hair just like his dad. His baby picture is identical to his father. Although the family holds a strong friendship bond, the children understand and employ full respect for their parents and all adults. As small children, they were instilled with classic Texas respect, “yes ma’am, no sir, excuse me, please and thank you” to name a few. They do not hesitate to respond to their siblings and classmates in the same manner. The entire family takes part in Blaire’s charity which holds multiple galas and benefits to raise awareness and accept donations for children in need for local and surrounding areas. Michael has to go out of town once a month for business meetings, but routinely makes Blaire’s and his children’s’ events. He is a kid at heart, and loves to play with his family at their lake house at Lake Alan Henry. It’s an annual Christmas tradition to wakeboard around the lake wearing wet suits. Logan dons Rudolph’s flashing nose and antlers, and he in his honorary Santa outfit, all while the girls record them on Snapchat. Every Christmas Charlie and her siblings clean out their closets and rooms and donate to their mother’s charity event. The event is held at the Lubbock Club where underprivileged children and teens are invited to fill a large bag full of goodies. They also take part in the Jacie Leigh & Company Fashion Show & Benefit, where teens and vendors donate suits and prom dresses to be given to high school seniors across Lubbock.
Charlie’s room is completely white with wainscoted walls, splashes of hot pink, silver & gold throw pillows on her full size bed and her favorite white faux fur rug. She loves peonies, when she can find them she loves to add them to the gold and crystal Kate Spade vase she found at TJ Maxx on her vanity. If she can’t find them she’ll happily put the faux peonies from Pier 1 in (they look almost real!). Her walls are adorned with images in random yet sophisticated frames of her and Lacie, who she lovingly refers to as “L.” L has been her best friend since they met in dance at the age of 3. There is a large poster of Misty Copeland above her desk, with a cork board full of inspirational quotes and little notes from L, Olivia, Logan and her parents. Lacie has gorgeous dark skin and beautiful tight curls. Charlie admires her strength both physically as a dancer and emotionally. L has been there for her through everything, including knee surgery her Freshman year, leaving the tiny incision scar as a battle wound and visual reminder of what hard work and determination really is. They love having sleep overs after dance competitions. Their guilty pleasure is sushi, jamming out to Taylor Swift and watching Gossip Girl with Olivia. These nights are their favorite time to post selfies on Instagram showing their silly side. Even though Olivia is 4 years younger, she and Charlie are connected at the hip. Charlie dreams of the day she finds her soul mate, but is not currently in a relationship. She knows that when the time comes she’ll find her prince charming. In the meantime, she and L talk of their plans for the future.
During the summer Charlie works part-time at a local clothing boutique, helps with her mother’s charity and competes in National competitions with her cheerleading team and her dance crew. On a typical day, she wears her hair up in a messy bun, a large JLP t-shirt (because she loves the gold glitter), tights and her favorite pair of hot pink Nikes. Although she adores her go-to outfit, she loves to dress up. When she has the opportunity she loves to put on her heels, falsies and a little lipstick. She has a style that all the girls love and try to replicate. Her closet if full of Kate Spade, Tory Burch, Free People, Forever21, Pink, Express, J. Roberts and the few select items from Chanel. It’s a gorgeous collection of jewel toned items, neutrals, black, white, sparkles and pops of color, primarily hot pink. She values her grandmother’s ring that she got on her 16th birthday, as well as the Tiffany & Co’s 1 carat studs from her parents. When asked what her style is she can easily summarize it as “Classic with a twist.” Her favorite pieces are her wide brimmed hats, her sequin jacket, ripped jeans with a faux fur vest and her little black dress. She doesn’t have a preference between silver and gold, because she loves them both. Anything that sparkles catches her eye, including the cute gold glitter tumbler that was in the 2015 Top Model Bag. When she’s asked about her ideal senior portraits, she is open to unique ideas, but she definitely wants to include her dance, cheerleading, and her small shih tzu mix puppy, Buggie, who her parents rescued from the local shelter for Christmas when she was 12.
Blaire has a hallway that is reserved just for her children. Charlie’s senior portraits are the beginning of a new era, as all her kiddos are now teenagers, and she values the images of every moment. Time seems to be moving faster and faster now. She also wants one wall of the family room to be filled with large prints of her children. The other wall has both her and Michael’s parents, and grandparents in ornate frames. Michael and Blaire will attend the viewing appointment as they are both excited to get images on the wall!