The whole idea should be simple, kind of minimalistic and reflect our ADN; it should also be cool and unique.
The logo must include a text part (FYVE) + a pictogram that must be unique and represent the brand. Logo or/and pictogram needs to read well in a very small size too because it will be stamped on jewelry.
Please do not design anything in the shape of a diamond/gem - that is too common as we really want to be distinctive and linked with our roots (industrial origin).
Feel | Values:
Class, elegant, simple and effective
Legacy & innovation
Masculine (but women could be a secondary target for us)
Some inspirations and brands loved by our target:
Tom Hope - Bracelets
Daniel Wellington - Watches
Casteld - Jewels
For information FYVE has nothing to do with the number 5 :) It is linked with the names of the creators of the brand. Products will be be distributed Worldwide mainly via our own webshop.