Completed contest

Create a logo for a progressive, innovative consulting group.

WJGreer needed a new logo design and created a contest on 99designs.

A winner was selected from 90 designs submitted by 21 freelance designers.

90
entries
21
designers
1
winner

How WJGreer started their logo design journey

Company name

Antero Consulting Partners

Overview

Antero Consulting Partners helps government and education organizations establish governance models and measurable success objectives for their analytics and business intelligence (BI) projects.

90% of the BI projects undertaken by our client group fail, largely because of the lack of proper planning, governance, and measurement of success. Our clients succeed.

Antero Consulting Partners is a group of highly experienced software and technology consulting professionals. We have built our careers on understanding the business problems our clients face, identifying intelligent solutions, and working side-by-side with our clients to translate our concepts into tangible business performance.

Tell us a bit about who you are and the people you reach

Antero Consulting Partners sells to high level appointed, and elected, officials within our government and education client group. Our projects typically involve technology, but our target client group is more concerned with the business outcome of the projects they choose to fund. They rely on provable, measurable success from their resource investments to maintain the confidence and voting integrity of their constituents.

Typical customer roles include:

- Chief Finance Officer or Associate Vice President of Finance
- Mayor, City Manager, or County Commissioner
- Superintendent or Vice President of Academic Operations

These are conservative, careful people who reluctantly part with their funds, especially for administrative projects.

Requirements

Our company's identity, and logo in particular, should create these emotions:

- Confidence that our professionals are experienced and knowledgeable
- Excitement that we can provide new ideas that will improve the effectiveness of technology projects
- Understanding that, although our company is a new one, we have deep experience in our industry, know our clients' business, and are not a "risky" choice.

Mt. Antero is a 14,000 peak in central Colorado. We chose this name to parallel the image of a majestic peak with the objective of our services - to enable our clients to achieve the pinnacle of their performance potential. An image of a mountain peak may be an effective component of the logo design.

We would like a logo that is fairly simple in appearance, that suggests both innovation and stability, and that includes both an image and the name of the company. Perhaps a modern or design-focused font rather than block.

I might suggest that the name of the company shows the word "Antero" larger or more boldly than "Consulting Partners", but please do your own thing here.

Custom package

$295

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