We're two guys trying to help self-employed service providers (SPs) like massage therapists, hair stylists, estheticians, etc run their businesses more effectively so they can claim back their time and enjoy the freedom that working for one's self provides.
Our first product is an online booking calendar for self-employed service providers.
A booking calendar lets customers book an appointment with a SP over the web instead of over the phone or over email.
SPs list and describe their services, set their availability, and send their calendar's URL to their customers. Their customers then use that URL to book a service (like a haircut or massage).
Current booking calendars are overly complex for self-employed SPs. They are built for big spas with multiple employees. This market needs simple, which is where we come in.
We will talk to customers in a human voice - MarComm-speak is horrifying to us. We'll admit mistakes, enjoy sharing what we're learning, and want to help these SPs build better businesses.
Our customers ("service providers" or "SPs") are individual massage therapists, estheticians, studio photographers, hair stylists, etc. Basically any professionals who have clients that book scheduled appointments with them to get some service.
Most of our potential customers currently book appointments when their clients email them or call them. Playing phone tag or going back and forth over email is time consuming - many of the SPs we've spoken to spend 60-90 minutes a day on it. Since most of these SPs charge hourly, they're very aware of how much money it costs for them to book appointments this way.
If SPs *have* used booking calendar software, it's been waaay too complex and that's put them off. This is one of the leaders in the space:
Once EasyCal is up, SPs will take the majority of their bookings using the service. SPs must thus trust us enough to put their online booking (and thus a lot of their business) in our hands. Conveying trust to SPs is huge for us.
SPs are generally average when it comes to being tech savvy, though they're quick to learn if tech can help enable their business and lifestyle. Lots of these SPs want the freedom and low hassle that working for themselves enables, and don't have a desire to create a massive business. "It just works" is big in this market.
We'd like our logo to convey a booking calendar that's simple, helpful, and reliable.
1. Not boring - our booking calendar isn't boring. We don't want our logo to convey that - think human over corporate (corporate = a logo that belongs on a website with stock photos of smiling business people standing around a computer).
2. Strong, simple typefaces are good.
3. We want SPs to think of the software as a person, so all emails will be sent from "Cal". We're definitely open to a classily cartoonish depiction of "Cal" in the logo. Perhaps he's a bit nerdy (wears glasses?) but he gets the job done. He's a reliable business partner for our SPs (remember, generally when an SP hears from Cal it means new business and therefore more $$). This is only an idea though, feel free to take it in another direction.
Here is an example of what we are trying to avoid:
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png, and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.