Global Investment Bank Advisory Council
In an effort to continue to position itself at the forefront of the financial services industry, one of the top ten global investment banks has decided to create an Advisory Council, composed of some of the world’s most respected CEOs, to advise the bank on how to best engage customers and build its brand. By creating this Council, this conservative, 100+ year-old bank will set itself apart among its competitors as it adds the wealth of knowledge of the Council’s members to its already impressive credentials.
The Council will give the bank an “edge” of engagement and closeness to the market and to various industries, because it will have proven, successful business leaders advising it on how to best approach new customers, what are the latest trends on which the bank should be focusing, and will help the bank open doors to new customers, new deals, and new circles. Investment banks take managing money one step further than a traditional retail bank because they help customers grow their businesses by acquiring other businesses, creating joint ventures, or even selling parts or wholes of existing businesses to interested buyers. The end goal of an investment bank is to be the advocate and consigliere for smart growth on behalf of their customers and their businesses.
The Advisory Council is a group that will be like a sentinel or “citadel” of knowledge that advises the bank on how to move fast on deals, how to capture “smart” growth, (sometimes that means selling or “divesting” a business, or becoming smaller in order to focus on core businesses – because it’s the right thing to do), and they will also introduce the bank to potential buyers and sellers.
The bank is looking to create a “brand” around this group. Their aim is to have a logo that captures the dynamic, “smart”, and forward-looking nature of this group of leaders. The Council will bring speed, new perspectives, global outlook, and a wealth of lived experiences to the bank. The logo should reflect this “fresh,” tech-savvy, and global identity of the group. The Council will also grow to incorporate even more successful CEOs who have just finished their tenures at some of the world’s most iconic companies. The logo should thus communicate strength, agility, and a convergence of thinking animated by a diversity of experiences in different industries and global geographies. Being a conservative bank, the logo should also have a sense of elegance, should feel regal and should communicate credibility and depth.