How AchievementGroup started their logo design journey
The Achievement Group
We are a Life, Annuity, DI, and LTC marketing organization. We provide services for agents, advisors, and financial institutions across the U.S.
The Achievement Group was founded in 1994 and moved to Des Moines when Clarica purchased Continental Western Life in 1996. TAG is a founding Partner of the National Wholesaling powerhouse, Partners Advantage. TAG is the Des Moines office for Partners Advantage. TAG Partners' focus is on the Brokers' success. Last year results included over $248 million in new premiums originated by TAG/PAIS Brokers.
TAG "is it" when it comes to your success! Our mission at TAG is simple - to be the "go-to" resource for helping brokers have more money, time and fun from their profession and life. This Iowa based team is focused on partnering with financial institutions, agents and independent agent advisors. Where concepts, ideas and dreams weave their way into better case design, advanced markets know-how and relentless case management /problem solving. TAG believes that partnering with the right people is always to your advantage!
Tell us a bit about who you are and the people you reach
We are looking to attract new agents and retain our existing database. Our target audience is: agents, advisors, and financial institutions who sell life insurance, annuities, disability income, and long term care insurance.
We need a new logo that will really grab the attention of our agents. Our existing logo consists of our company name's initials, The Achievement Group, (TAG). The colors that we have used in the past are dark green, blue, and gold. Visit our web site to see current logo: http://www.tagpartners.org.
Since we partner with Partners Advantage Insurance Services, we are looking to have a dual-branded approach. i.e. The Achievement Group/Partners Advantage. You can also visit their web site at: http://www.partnersadvantage.com
If you have any ideas of a way to co-brand these two together please let us know. We are open to any and all ideas for our new logo. Note: our emails and web site have: tagpartners as the name since we are TAG (The Achievement Group) and Partners Advantage.
Once our logo is created, we will be looking for a special person to do more design work for us that would include: company brochures, booklets, marketing flyers, design for web site and email communications as well as newsletters and various pieces for print.