Create the image for the most innovative and trusted online lender

Ascend or Ascend Consumer Finance

Ascend Consumer Finance is an online lender that offers personal installment loans. We believe that a large segment of borrowers are better than their credit scores indicate. Using data analytics and a rewards based product (think cash back), we let borrowers prove that they're a lower risk and, in return, reward them with a lower cost loan.

Ascend is a 21st Century consumer finance company. We're a trusted, online lender. Need to convey trust, as initially borrowers won't know us. But want to also appear young, new, not the stodgy old bank around the corner. We're looking to provide innovative products that allow borrowers to prove they're better than their credit scores indicate - and we will then reward them with lower rates. It's a rough test site, but our first product can be found at http://www.rate-rewards.com (note: we're looking for a corporate logo, not product logo for RateRewards. That'll be next)