We are launching a new site called DadDoes.Com . The site is sort of blog about all the things that Dad’s Do – Dad Does Sports, Dad Does Travel, Dad Does Health, etc. The site will cover a wide range of topics – all in a fun and interactive way. The key element that ties it all together is that Dad’s see life through a slightly different lens. As Dad’s, we might use the same products and take the same trips as people without kids, but we have different concerns.
We would love to work with you on other parts to this project. Once we have the logo, we want to create badges that use the logo, banners, buttons, etc. So ideally, the winning designer has interest in doing more work on this project.
Target audience is clearly Dad's, probably 21 - 65. Still, we are appealing to anyone who is touched by kids. So, we do expect to have Mom's as part of the audience.
We are looking for a logo for “DadDoes”. Our idea is to turn the D in Dad into a profile of a face. Something fun – not overdone. At points we may just use the “D” (with the face in it) when we want to brand something but don’t want to oversell with our whole logo. Ideally, we would love to see a couple of different looks for the D. Maybe one with a smile, one sad and one excited. We will do product reviews and maybe use the “D” like stars.
For some inspiration –
Like how they have created an icon head that can be used in many different ways.
Just to be clear, the logo will be the full DadDoes – but we would also like the “D” in Dad to work on its own. In terms of colors – pretty wide open to your ideas. Get creative and we will give feedback. We are looking for the logo to look good online of course, but also work on hats, shirts, etc. Something clear, clean, professional and not over designed.
1. Clean, sharp design
2. D in Dad be a profile face that could be used alone as an icon
3. Work well both online and off
4. Idea of site is that Dads Do A Lot of things. So somehow a winning design would represent some action or motion – but in a clean, subtle way.
Have Fun! We will provide lots of feedback. Thanks so much for taking the time!
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