Origin Structure with associated business logos:
The overall audience is based in the UK and Ireland, consisting of men
and women in the 20's to 50's age bracket, with backgrounds in
technology, finance, and crop agriculture/crop science.
The principal audience is the Origin IT team is based in the UK and
Ireland, a group of about 50 men and woman ranging from 20-50 with
backgrounds in Information Technology. The logo will be used in both
internal and external IT communications e.g. Social Media, Application
headers, Email headers etc).
We're looking for a logo representative of Origin IT - something we
can be proud of, that demonstrates technical competencies, a united
team, communication and success. The logo should ideally be relatable
to the Origin Enterprises and Agrii logos attached, but have enough
presence to stand alone. To date, the colour palette used for Origin
IT communications has been closer to the Origin Enterprises
green/greys rather than Agrii reds, but we're open to options that
widen the colour palettes used. The Agrii Branding Guidelines are
We would like to avoid very literal/obvious/cliché agricultural or IT
references. Stylised emblems work well.