daleh got their new logo design by running a design contest:
Create a clean fresh new look for a well established family company
Check out daleh's Logo design contest…
A Growing Advantage
We sell nursery, horticulture and turf care products to plant nurseries, landscapers, sporting organisations. We are passionate about our quality products and impeccable customer service.
Our industry is not agriculture but horticulture, nursery and turf care suppliers - our website is www.fernland.com.au Create a new logo for a well established professional company that retains a visual connection to our current image. This is some important feedback I gave to some designs: 1) "I'm open to all design suggestions, however we must consider that we do not sell ferns (rather we sell plant nursery supplies, turf care supplies, landscape supplies and home garden supplies), so to a certain extent we don't want to emphasize the word "Fern" and "land" as separate by changing the colour for example. I hope this makes sense!" 2) "To clarify, we sell everything to help grow plants and turf - not the actual green product itself (such as a plant or section of turf). Our products include, but are not limited to: fertilisers, growing media (potting mix), pots, chemicals to kill harmful pests and plant disease (insecticides and herbicides), bamboo stakes, shadecloth, weedmat, etc." 3) "We are also hoping to modernise the logo to a certain extent - so we are probably steering away from serif fonts - of course we consider all designs submitted, so if a serif font fits in well with a brilliant design please don't be put off! :-)" 4) "Really appreciate everyone who has submitted their designs so far. Many have included it in their designs - we are hoping to have a logo which includes a symbol or emblem that can represent our company with and without the word 'Fernland'. Think the Nike swoosh, the McDonalds 'M' etc." 5) The most important thing at this point is creating a logo that has a high quality, unique (original) icon/symbol that can represent Fernland on its own as well as with the rest of the logo... Top marks go to these designs. The icon/symbol should have a connection the the name Fernland (letter F) as well as to the horticulture industry (leaves, grass etc.). 6) I should also emphasize that we really appreciate original designs - not stock art. If stock art is used, please make sure that it is edited and manipulated to suit our company image (not just a cut and paste job!) :-)
A$1,099 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
daleh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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