Choni did a grat job with this logo. He took my initial direction and turned it into a great logo. I look forward to working with him again
Thank you very much for the fantastic cooperation, the amazing service, and the patience during the process!! Very professional.
How dale.samara started their logo design journey
Who are you known as?
Utopia Lane Gallery
Tell us a bit about who you are and the people you reach
We are an Australian Aboriginal art gallery selling globally. Our art is contemporary, colourful and symbolic. The story behind the art is what makes this art most exciting.
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
Other color requirements
The logo will predominately be on a dark grey-blue background (#444C5F) so will need to POP, but be able to carry its weight equally on a white background. That is where our current logo is lacking right now.
#444C5F should make an appearance inside the symbol to maintain that colour theme when on a white background. Ideally the background of the symbol will be #444C5F and it will have be framed with a lighter colour (see our public message as we would like both a white semi circle ring and taupe semi circle ring separated by a small gap).
Inside the symbol should be a U and L - elegant straight lines that flow from top to side with curved corners. No hard corners. Ideally the U will be white and the L will be taupe.
We would like the text on the right side of the symbol and should be all low caps, in a big rounded sans serif, duo tone (utopia in white, while lane and gallery in taupe) to match the symbol and gallery should be smaller than 'utopia lane'.
Please submit designs on the grey-blue #444C5F background first as that’s our main focus.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want a new logo to be eye catching and memorable, but similar to our current logo. It is missing pizzazz and the colours aren’t quite right.
The perfect logo would incorporate both a symbol on the left and the name on the right, and pop on both a dark and light background. Text should be either all upper case or all lower case, and be sans serif.