Business of Arts
I am a CPA about to open my own shop. I'll be specializing in offering business coaching, tax planning, and accounting services to artisans working in all genres, including filmmakers, painters, actors, photographers, singers, writers, and so on. I have an arts background myself, including alternative stints in singing, photography, graphic/web design & coding, and voiceover acting.
Primary target is actively-working artisans who want to treat their business as a business, but don’t necessarily know how… and don’t want to take the time and energy away from their art to become financial experts. My motto for this segment might be “being a working artist doesn’t have to be a struggle.”
Secondary target is hobbyists looking to make the transition to working artisan. My motto for this segment might be “start your arts business on a good foundation; I’ll help you build yours.”
I plan on using this logo for my web site, businessofarts.com. However, do not include the ".com" in logo.
My practice specializes in translating the left-brain dominant languages of business, finance, and taxation into the language spoken by right-brain dominant artisans in a non-threatening, easy to understand manner. As such, I want to the logo to emphasize the contrast between these two sides. With the word “business” I see all-caps, formal with imposing serifs. With the word “arts” I see more free-flowing, inviting curves.
That’s not to say I’m only interested in a text-only logo. But if you’re inclined to include graphics of some sort, make sure they are generic enough to apply to all genres, or at least make sure all the big genres are represented [filmmakers, painters, actors, photographers, singers, writers].
The web design is far from being locked down, but I’ve been thinking a black & white theme with occasional splashes of color for well-placed emphasis (again, the contrast between the worlds of business and arts). However, I encourage your creative suggestions on the subject of color, keeping in mind I am running, ultimately, a CPA firm that brings with it certain expectations of responsibility and trust.
Final file is required in vector format (ai or eps). Full and exclusive ownership rights in design to transfer upon award.