Completed contest

Costco business. logo for new online retailer in Australia

Woodarron needed a new logo design and created a contest on 99designs.

A winner was selected from 65 designs submitted by 13 freelance designers.

65
entries
13
designers
1
winner

How Woodarron started their logo design journey

Company name

fairdinks.com.au

Overview

This new company, fairdinks.com.au loves Costco. So do many people in Australia who have signed up as members to the first Costco warehouse since opening 1 year ago down under. But Costco does not provide an online service nor do they deliver. fairdinks.com.au will fill this gap. We will maintain Costco's low cost, high quality and excellent customer service standards. We will excel in speed. We need a memorable design that will be seen on our website, delivery trucks, uniforms and apps.

Fairdinkum is a uniquely Australian expression meaning "true, genuine". As in "We offer all Costco's products and will deliver within 24 hours -Fairdinkum".

Dinks is another uniquely Australian word meaning "to give someone a lift on the back of a bicycle".

Thus 'fairdinks' expresses 'genuine', 'helpful', 'movement', 'delivery'.

Tell us a bit about who you are and the people you reach

Costco attracts all demographics. However the majority of its income is derived from small to medium sized businesses. So we are targetting both B2B and B2C who are looking for convenience and low cost. Professional but emphasis on ease of use - not overly corporate.

Requirements

- conveys movement or delivery
- eyecatching
- is clear, simple and uncluttured
- looks fresh and modern
- states the website: 'fairdinks.com.au'
- max 2 colors (we like orange but open)
- could use the tag line 'Costco Savings Conveniently Delivered'. But this may be too much
- adaptable sizing as logo may be utilized small (on uniforms) to large (on billboards)
- does not need to be 'Australian' but OK if it does

Custom package

$392

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