We are a start-up membership-based, online travel site representing more than 40 travel agencies. Our primary business will be offering hand-picked trips to our members, group and incentive travel to corporations, and activity and destination travel in an exclusive club environment. The idea is that you can't get these deals anywhere else because we have "insider" information. Additionally, we are offering new ways to plan your travel with several online tools including how to start a group for discounted rates, how to start an incentive program at your corporation, concierge services and more. We definitely do NOT want to compete with the big boys - this is where you go if you want something different.
Our primary sales channel is through Professional Employee Organization (PEOs) which handle HR, payroll and benefits for Small-to-Medium sized Businesses (SMBs).
These SMBs range from physician groups, to construction companies, to accounting firms, etc. - usually companies under one hundred employees running a quality operation. So, Make Voyages will be presented as part of their benefits package.
We do not have specific demographic info other than this is primarily U.S. based, English speakers that can afford to travel. Also, it's for people who want a quality club membership that they can't get elsewhere. Lastly, and very importantly, the we want the executives of the SMBs to use Make Voyages for their in-house travel department - just call and the concierge takes care of you. So, executives of SMBs are very important.
1. Product Position. Make Voyages is a product/service under the mother company Employee Rewards (like DieHard Batteries is to Sears, or Jetsetter is to Gilt Groupe). So, it has to work with that existing brand/logo of Employee Rewards (attached) - see http://www.employeerewards.com (landing page only - site doesn't go live until Jan. 11. So, in th future we will do something like, Make Voyages - Employee Rewards Travel. See attached jpeg of web comp for rough idea, but... do NOT design it with the Employee Rewards logo at this time, as Make Voyages will have to exist on it's own in the initial sales efforts.
IMPORTANT NOTE: we do NOT want you to design Make Voyages with Employee Rewards at this time. Just keep it in mind so they can work together at a later date.
2. Style, Tone and Look & Feel: exclusive, club, classy, a new way to think about travel, but not fancy. Quality - not cheap. We are not discount travel. We are not the lowest fares. We are an exclusive club for insiders.
3. Background: The name Make Voyages comes from a Tennessee Williams quote “Make voyages! Attempt them... there's nothing else.” What we liked was the non-traditional naming convention to help people remember the name, but more importantly it seemed to capture the spirit of adventure - the idea that travel can be fun again.