Client does not want BBS, only full company name Big Blue Saw
Appeal: Needs to appeal to creative and engineering people who enjoy drawing parts in CAD and having them created via laser or water jet.
Substrates include metal, wood and plastics.
Differentiation: We are experienced makers & designers. We cut custom parts for customers from their designs without dinging them for minimum orders.
We focus on 2D machining (waterjet and laser cutting) and provide instant quotes and ordering.
Many of our competitors are shops in China putting out mediocre work with no customer service, or they are small firms in the US that don't have our software advantages to keep their jobs profitable.
Markets to appeal to:
Most important company traits to communicate:
Easy, Responsive, Intuitive
Problems with current logo: Too detailed, won’t look great in an application like embroidery.
We want a more contemporary look. Logo needs to look good and be readable at a small size. Present logo type gets lost when reduced.
No specific PMS colors. Logo could be one color, two color or four color. Obviously, blue should be included.
Trade show graphics
Logo idea: Logo being cut from and “lifted” out of a substrate (negative space). They shouldn’t all look like this but would like to see one or two with this concept.