Above all I would like a logo that is professional, simple, and memorable and projects quality and integrity. My previous logo had a lot of white in it so it didn't look good when printed (silkscreened) on different colored shirts as the white always became the shirt color (evidently they don't silkscreen white onto colored shirts).
I particularly like clever logos (like FedEx with their hidden arrow, or Amazon.com with their arrow pointing from A to Z but also looks like a smile, or Tostidos or Goodwill). I would like to see clever/interesting uses of the word Brighter in the logo but would also consider some kind of logo and the company name separate (like Adidas or Pepsi or Toyota, along those lines). However, nothing too complicated. I consider a logo like Starbucks to be too complicated.
"Brighter" is the main word, "window cleaning" are smaller, secondary words. Since "window cleaning" is already in the name I would prefer if a window was not the main focus of the logo. It can be included as part of an overall larger design but not the main focus.
I've attached my current logo. I consider it bad. Please do not try to spiff it up or improve it. I'm looking for something much different, entirely new, and original. Thank you.