Fusion Multiplex is a new line of multiplexes that are dedicated to providing every guest with an unparalleled movie-going and dining experience.
The business model is divided into three different services that will also offer a synergistic value. The three services will include a state of the art theater, a restaurant that offers a unique culinary experience and a bar lounge that is more than just your neighborhood bar. Our goal is to ensure that each of these experiences will be successful on their own, but fusing these services together will provide a new and lasting experience for our guests.
Fusion Multiplex wants to elevate the movie going experience to new heights, rousing movie goers to leave their regular theaters and experience a first run film , enjoying a spectacular meal and then having a drink at our hip and energetic bar lounge, showcasing our own exclusive line of signature cocktails, comprehensive wine list and vast array of beers.
Tell us a bit about who you are and the people you reach
Our target audience is working sophisticated professionals between the ages of 25-55 living in the greater Los Angeles area. The group has a disposable income to fully enjoy a slightly higher priced movie going experience and all the luxury amenities that Fusion Multiplex provides.
We are looking for a logo to represent the umbrella brand name for our company. No Clip art accepted. Any clip artwork will be immediately eliminated no questions asked.
Clean, classic serif fonts and and clean sans serif fonts are required. No childlike, handwritten or script fonts please.
I would like to see a "fusion" of abstract elements (see examples in the attached files) that will serve as the primary mark - accompanied by the brand name. I do not want overly manipulated photoshop treatments.No drop shadows please. I am looking for something simple, clean and distinctive.
I am attaching 2 pdf documents of some of the identities and treatments that I feel lend themselves in the inspiration. I want a beautiful "layered" treatment that will serve as the "fusion" element of our logo. Ideally 3 layers each layer representing each specific part of the multiplex services:
Please feel free to experiment with colors.
The files we require are
Print file format - ai CMYK
Web file psd layered and jpeg
Black and white versions
You guys are a group of very talented designers and I am excited to see what everyone comes up with.
Good luck everyone!