Eeshu is an excellent designer, partner and creative visionary. I really enjoyed working with Eeshu and hope to work on many more projects with him. I highly recommend him as a designer!
How Jhahn started their logo design journey
Who are you known as?
The Center for Austin's Future
Tell us a bit about who you are and the people you reach
The Center for Austin's Future is a political organization established to train prospective candidates for office and support/fund candidates as they run for political office. We are not Republicans. We are not Democrats. We are a group of citizens attempting to get non-partisan civic leaders prepared to run for local political offices.
Our Purpose Statement
The purpose of the Center for Austin’s Future is to identify, train and support future-minded candidates for local public office –– from school board to the state house. Future-minded candidates have the vision and integrity to advocate for long-range, long-lasting, difference-making policies capable of balancing our community’s needs.
The middle is missing in Austin politics. Extreme viewpoints, from the very liberal to the very conservative, have overtaken our local governing institutions – from the school board to the state house. The Center for Austin’s Future aims to fill the missing middle by cultivating candidates, supporting elections and inspiring voters to choose leaders capable of seeing, and managing our region toward a smarter future.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The center square and the top right square together could feel like they're moving up and to the right. That's a future focus. It also signifies improvement. The shades of purple allow us to convey that we are blending red (conservative) and blue (liberal) viewpoints. The tiles are good because I can imagine them flipping to tell a little story about each of The Center's programs.
The idea of The Center for Austin politics is that it is not right (conservative) or left (liberal) but centrist (the middle) where rational, reasonable people exist. Purple is the right palette because it isn't red (conservative) or blue (liberal). It's a mix of both, so it's the combination of the colors.
Think about ideas and images related to "staying on center..."
--- A plumb bob
--- A carpenter's level (the bubble inside)
Think about ideas associated with a future focus...
--- A compass
--- A telescope
Avoid complicated designs with multiple pieces are parts. Simple and striking is the key.