Working with newcb has been a dream! I am new to design competitions and newcb has made everything so easy and she has been so flexible! She has really been open to my thoughts and suggestions and did a fantastic job integrating them into her overall design. I hope to work with her again in the future!
How Kric started their logo design journey
We are one of the oldest LGBTQQI theatres in the U.S. and the longest continually producing company. We are located on the border of West Hollywood and Hollywood, CA and we straddle both worlds. We present a mix of world, U.S., regional and local premieres as well as works of interest that have been done before. We're a diverse theatre company looking to expand further and let everyone know this is the place to see first rate theatre that reflects who we are to all audiences. Our company is made up of gay, lesbian, straight, white, black, asian and more. We challenge society's perception of us while at the same time working to create a world that is more accepting of everyone.
Tell us a bit about who you are and the people you reach
Our target audience is a mix of sophisticated, independent, creative people who care about theatre and the impact it can have on others. Straight, gay, transgendered, whatever the person is, we want them to feel welcome here while being challenged to see life for what it was, what it is and what it could be.
We're looking for something, sharp, edgy, very creative but not stereotypical in any way, shape or form. A logo that carries us forward and states very clearly that this is not your father's theatre. We're not looking for pink triangles or rainbows but something that is sophisticated and has a creative edge to it. Think outside of the "box" and come up with something that is clean, focused and speaks to us as well as our audience. The logo will become our brand and will be featured on our upcoming redesign of our website as well as everywhere we're featured.