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En Stemme Til Alle
This is a campaign promoting the idea of democracy and community ownership of the professional football club Brøndby IF (Denmark).
Our target audience is the diverse crowd of spectators and followers of Brøndby IF of all ages and income.
The club motto is "Supra Societatem Nemo", which means something like "No one above the club/community"
The campaign name "En Stemme Til Alle" has a dual meaning of "A voice for all" and "A vote for all".
The idea behind the campaign is, that the majority of the community which has contributed to the building of the club has no real influence in the way the club is run today.
This campaign needs to signal the need for the whole community to have influence at the club and it argues that this is both a moral right and a competitive advantage for the club.
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