It's pretty simple, he's a tennis player. He needs a branding suite that is clean, modern, sleek, striking and powerful. The identity will be used on a range of things from the website to his attire.
BK Brydan Klein
striking. powerful. extreme. modern. professional
Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)
One of the few promising young tennis players in Australia, Brydan has the hopes and dreams of the tennis community on his shoulders. Go here for a view of his profile: http://www.tennis.com.au/pages/Play…=1047&id=4
For a look at the direction we're heading check our Roger Federer's apparel: http://i9.ebayimg.com/07/i/000/d5/30/e2d5_1.JPG
The target audience is:
- young fans - young players, fans and 'tennis groupies' who will want to follow his career
- prospective sponsors - sponsors and sponsorship managers who want to know that Brydan has a professional approach to his career all the way down to his brandingThe identity needs to be clean, modern, sleek, striking and powerful. Some kind of icon that can be re-used independently of the text as a branding element is required and should center around the initials "BK."
Other than this â€“ the brief is completely open. We have no colour preferences (but the logo should work in black+white) or font preferences - although sans-serif is probably appropriate.