Breakthrough Brand Identity for a Natural Luxury Skincare Line

Vass + Nall

Pure Sexy Beauty
PLEASE NOTE: Size relationship between "Vass + Nall" & "Pure Sexy
Beauty" is 30:70 (e.g., Stuart & Claire/Bare logo attached below)

Target Audience: Urban women - moms and professionals
Healthy active lifestyle (believe in natural, organics,healthy living )
Beauty seekers/explorers
Age 25 to 50

THANK YOU FOR YOUR PARTICIPATING IN ROUND 1. WE ARE VERY EXCITED TO
HAVE YOU WORK ON THE NEXT ROUND TO HELP US CREATE A WONDERFUL LOGO
FOR A LUXURY PLANT BASED BEAUTY BRAND.

In this next round, please help us create a MASTERBRAND logo with a
supporting SLOGAN/DESCRIPTOR. Details as below:

(Please also do refer attached briefing document "Final Round Design
Brief v4.0" as it has lots of examples)

Main logo: Vass + Nall

Descriptor/Slogan: Pure Sexy Beauty

Size relationship - 30:70

Typefont:

-"Vass + Nall" has a modern, clean, sophisticated look & feel

- "Pure Sexy Beauty: has a hand written, classic,sophisticated,
vintage yet playful look & feel

NOTE: While we think that, Vass+Nall in modern font and Pure Sexy
Beauty in classic/handwritten font maybe a great combination, you are
welcome to experiment with variations i.e. Vass+Nall in
classic/handwritten and "Pure Sexy Beauty" in modern, clean fonts.

(the attached brief details has more inspiration on type fonts and
styles for you to look at)

Our products are freshly crafted with high quality, raw natural
ingredients, and blend traditional culture
and know how with modern day living to deliver transformational
results. The key brand attributes that we want the logo to deliver
are:
-Infusing heritage with modern know how

- Natural, raw and pure ingredients

- Luxury that is cool & hip
- Custom created, unique, from scratch (not mass produced)