Great job - easy to communicate with and understood my vision for the rebrand
Great design and easy to work with!
- black coffee
We added extra time several times because we were not getting the perfect logo design. There were several times Black Coffee was not even in the running, but literally kept listening and said "I am going to keep trying"! Love the determination and the final design!!
How jkorsmo started their logo design journey
Who are you known as?
Barney Insurance Group
What’s your company slogan?
1888 (or) Since 1888 (or) Est. 1888
Tell us a bit about who you are and the people you reach
We are a holding company who owns several insurance agencies. We market to families and businesses. Our target audience would be ages 29-65 with families and business owners of all ages. It is also very important that our brand is attractive to our prospective employees who may have the wrong idea about the insurance industry (that it is old and boring).
We are moving two of our locations into new offices, and a full re-brand will accompany that. The logo is a big part of this.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I love the simplicity
I love the throwback, love that it is natural and warm.
I want the logo to feel cool and classic like a university T-shirt. Simple, strong, not trendy, but never goes out of style. We can have a touch of modern, but we also need to be true to being an established company.
Another idea, if you know how downtowns revitalize. They take older buildings, do some modernizing, but also maintain the integrity of what they once were.
I have enclosed our current logo. It looks like a belt buckle. We do not necessarily want to use this, but it will maybe give an idea of what we are coming from. Definitely do not want uses of blacks and reds. We are ready for new colors and a new feel.
The examples I chose below are all pretty classic modern. I definitely don't mind some colors put in. I just want it to be clean (navy's, whites, other natural colors) but also wouldn't mind a something totally different to see.